The Unsinkable Titanic -April 15 is National Titanic Remembrance Day



Each year on April 15th, National Titanic Remembrance Day is observed. This day is dedicated to the memory of when the Titanic sank into the icy waters of the North Atlantic Ocean in April 1912.  We remember the more than 1,500 people who died that day.

There have been a few movies made about this subject.  Most recently Titanic starring Leonardo DiCaprio and Kate Winslet. My business associate and newest member of the leadership team at  my Branding Company: Build My Brand, LLC- Mr. Dean Clark was involved in the digital creation for the film.  The following is his story as it relates to the film:

“My (Dean Clark) Titanic adventure started over lunch with a young technician working in the fledgling “Motion Capture” industry. Brett worked for Viewpoint Datalabs. When Viewpoint closed the studio down suddenly, my friend’s co-worker used his family connections to buy the studio facilities. Talk about being in the right place at the right time, Brett the technician was now a partner in Hollywood’s top Motion Capture studio: House of Moves.
Their studio had the perfect location in Venice, CA and served the biggest movies and video game projects of the day. They were even located across the street from James Cameron’s studio Digital Domain! After designing business cards and an intro flyer for the new studio, I got the call that would literally change my life: “Do you want to work on our Titanic ad for Cinefex”! I had no idea what that was, but was open to working on anything connected to James Cameron.
I first designed the ad for House of Moves featuring Captain Smith and his First Mate and made it my goal to elevate the material and honor the lives that were lost. Little did I know that my friend would take my artwork and show it to the head of Digital Domain’s marketing department. He loved the ad and expressed a desire to work with me! The next week I got a call from Vicon (who also saw the original ad), they asked if I could design their Titanic ad for Cinefex.

Now, I got to actually go into Digital Domain and meet the head of marketing…it was AMAZING! The capsule for Apollo 13 and cityscape from Fifth Element were in the studio on display. Bob, the marketing guy then looked at me and said “I like your work…what’s your quote”? Totally unprepared, I blurted out a number and he said…”OK”. I was than able to hand pick an image from the movie to feature in the Vicon ad…it was awesome to see how the effects were layered to make the final image. I was able to pick a classic shot from the movie and the Vicon ad was approved.
My day job at the time was selling wide-format poster printers to the studios. I then sent Bob at Digital Domain a 36″ wide poster featuring the Cinefex ads and thanking him for the use of his images. His mind was blown and he hired me as the designer for the official Titanic ad opposite the review in Hollywood Reporter! The highlight was getting to feature blueprints from the ship directly from the model shop.

I ended up working for James Cameron over the next year on ads for Titanic, Fifth Element and commemorating their Oscar, British Academy and Cleo awards. ”

Dean Clark you are an inspiration to all of us, and I am so Blessed and proud to have you on our team and part of the Build My Brand, LLC Family!



Author: Amrita Holden

Life is about finding balance. I am the busy mom of an amazing college student, who keeps me on my toes in awe and wonder of all she has accomplished and continues to accomplish. I have a wonderful and entirely supportive husband. My inspiration to strive, do more and encourage all around me stem from the joy my family brings to me each and every day. My mom is the foundation of all I am and hope to become. I run six businesses and constantly search for ways to simplify, organize and achieve the most I can each and every day. I have a passion to entertain, find unique recipes and make them my own, help those I engage with to find their path in business and life, it's all about giving the most you can. I have just finished my first e-book, “Ten Tips for Building My Brand In The U.S.A Get Noticed, Get Out Front, Branding Basics”. I am also the founder of the Amrita Holden Media Group, we manage and create a digital portfolio which includes magazines, online TV show's, podcasts, and various blogs. In addition, I am working on a forthcoming book series titled, “The Art Of Gratitude Building A Life of Harmony & Balance”, A cookbook series and also my first business development book titled: "Business Rape, You Never Saw it Coming and You Couldn't Say No". I have a passion to find spirituality in all I do. Sharing ideas about all topics that inspire us to create a balanced and sustainable life is what I strive to incorporate into all my projects. This site and my blog are my platforms designed to empower you in finding fun, joy, and balance in your life. I invite you to share, comment and help spread the movement of supporting and enriching one another.

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