The Unsinkable Titanic -April 15 is National Titanic Remembrance Day



Each year on April 15th, National Titanic Remembrance Day is observed. This day is dedicated to the memory of when the Titanic sank into the icy waters of the North Atlantic Ocean in April 1912.  We remember the more than 1,500 people who died that day.

There have been a few movies made about this subject.  Most recently Titanic starring Leonardo DiCaprio and Kate Winslet. My business associate and newest member of the leadership team at  my Branding Company: Build My Brand, LLC- Mr. Dean Clark was involved in the digital creation for the film.  The following is his story as it relates to the film:

“My (Dean Clark) Titanic adventure started over lunch with a young technician working in the fledgling “Motion Capture” industry. Brett worked for Viewpoint Datalabs. When Viewpoint closed the studio down suddenly, my friend’s co-worker used his family connections to buy the studio facilities. Talk about being in the right place at the right time, Brett the technician was now a partner in Hollywood’s top Motion Capture studio: House of Moves.
Their studio had the perfect location in Venice, CA and served the biggest movies and video game projects of the day. They were even located across the street from James Cameron’s studio Digital Domain! After designing business cards and an intro flyer for the new studio, I got the call that would literally change my life: “Do you want to work on our Titanic ad for Cinefex”! I had no idea what that was, but was open to working on anything connected to James Cameron.
I first designed the ad for House of Moves featuring Captain Smith and his First Mate and made it my goal to elevate the material and honor the lives that were lost. Little did I know that my friend would take my artwork and show it to the head of Digital Domain’s marketing department. He loved the ad and expressed a desire to work with me! The next week I got a call from Vicon (who also saw the original ad), they asked if I could design their Titanic ad for Cinefex.

Now, I got to actually go into Digital Domain and meet the head of marketing…it was AMAZING! The capsule for Apollo 13 and cityscape from Fifth Element were in the studio on display. Bob, the marketing guy then looked at me and said “I like your work…what’s your quote”? Totally unprepared, I blurted out a number and he said…”OK”. I was than able to hand pick an image from the movie to feature in the Vicon ad…it was awesome to see how the effects were layered to make the final image. I was able to pick a classic shot from the movie and the Vicon ad was approved.
My day job at the time was selling wide-format poster printers to the studios. I then sent Bob at Digital Domain a 36″ wide poster featuring the Cinefex ads and thanking him for the use of his images. His mind was blown and he hired me as the designer for the official Titanic ad opposite the review in Hollywood Reporter! The highlight was getting to feature blueprints from the ship directly from the model shop.

I ended up working for James Cameron over the next year on ads for Titanic, Fifth Element and commemorating their Oscar, British Academy and Cleo awards. ”

Dean Clark you are an inspiration to all of us, and I am so Blessed and proud to have you on our team and part of the Build My Brand, LLC Family!



Lemon Angel Cake Perfect for Spring Time



1 package (16 ounces) angel food cake mix
1 can (15-3/4 ounces) lemon pie filling
1 cup unsweetened finely shredded coconut
1 package (8 ounces) cream cheese, softened
1/2 cup butter, softened
1 teaspoon vanilla extract
2-1/2 cups confectioners’ sugar
3 teaspoons grated lemon peel
Preheat oven to 350°. In a large bowl, mix cake mix, pie filling and coconut until blended; spread into a greased 15x10x1-in. baking pan.
Bake 20-25 minutes or until toothpick inserted in center comes out clean. Cool completely in pan on a wire rack.
Meanwhile, in a large bowl, beat cream cheese, butter and vanilla until smooth. Gradually beat in confectioners’ sugar. Spread over cooled bars; sprinkle with lemon peel. Refrigerate at least 4 hours. Cut into bars or triangles. Yield: 4 dozen.

I found this recipe on-line from Taste of Home, they always have some wonderful recipes .
Look for unsweetened coconut in the baking or health food section.



National Gardening Day

It’s that time of the season again, when you start to visualize the beauty of nature. Spring has an amazing way of inspiring all of us to get out there and create wonderful vegetable, herb, and fruit gardens. Think of the bounty to come you can share with friends and family!

national gardening day
National Gardening Day on April 14 is an amazing time all over the work, and a wonderful time gardeners and would-be gardeners to pick up a shovel and some seeds and kick-off a beautiful year of homegrown bounty.
Whether you want to grow vegetables, fruit, flowers, houseplants, or anything in between, National Gardening Day celebrates a satisfying pastime that you will enjoy for decades. Growing your own food also lets you provide fresh and natural nourishment for your family for a fraction of grocery store prices.
National Gardening Day is a call to action to get out and grow flower or vegetable gardens regardless of whether you plant in the ground, in containers, in straw bales or a square foot gardening box.

Sign up for a gardening course in your area, or find a Square Foot Gardening course with a Square Foot Gardening Certified Instructor.
Look for a community garden in your area.
Organize a seed and perennial plant swap with neighbors and friends.
Join a garden club. There isn’t one near? Start one!
Visit your local nursery or garden center—you will be amazed and excited by all the beautiful options.  #bountifulbeauty #amritasgarden




Super Simple Kale and Red Cabbage Salad.

It’s been raining all afternoon here in lovely Southern California, yes I know… “It never rains in California….” but- today it did!  And,  I have to admit,  compared to the rest of the country we are wimps when we have a few drops of water falling from the sky.  For me days like this are usually set-aside for procrastination.  Not wanting to tempt fate or tradition, I kept the fates in check and never made it past the first three items on my to-do list.  In keeping with the monthly theme of March, and all that is green this month… Irish- I opted to experiment and create a delicious Kale salad.  This was one of the quickest and most simple creations I have done in a while.  I just used a couple of handfuls of cleaned and already torn Kale, pre-sliced red cabbage, chopped a handful of already peeled baby carrots and tossed everything with a tad of olive oil, a squeeze of a fresh lemon and of course  my home-made healthy dressing.  I make every week or so I make this zesty dressing and it can be used in a variety of recipes.  I am going to add this to my blog here in the next couple of days.  In the meantime, you can just toss with your favorite dressing, and season to taste with salt or as I prefer- Mrs. Dash’s salad seasoning. This salad also makes a quick side dish with grilled chicken for a busy dinner night.  Enjoy and keep creating your own culinary adventures!

March 2nd is National Banana Cream Pie Day! — Foodimentary – National Food Holidays

Here are today’s five food finds about banana cream pie: Banana cream pie was considered the American soldier’s favorite dessert in 1951. A banana cream pie with a “black bottom” is a banana cream pie with chocolate on the bottom. The english variation of the banana cream pie is called the “Banoffee Pie” and it […]

via March 2nd is National Banana Cream Pie Day! — Foodimentary – National Food Holidays  


Amrita Holden January 2018 Projects in the Works

Amrita’s January 2018 updates

So far this year has started out amazing!  Several book projects are in the works, including an International Cookbook, Brand Building and Marketing Books, Travel Tip Guidebooks- online download format,  Build My Brand in USA Business Box Series, and so many more.

There is the re-branding of all of my business websites such as:

Greencrest Energy Solutions    Amrita Holden  Build My Brand in USA Greencrest Travel

New Projects also include:

By Athletes for Athletes– keep posted on this global phenomena!

The launch of my Online Digital Magazine:  Amrita Holden

Stay tuned as I will be updating details on all of these projects and  much more!

if you can't handle stress you cant handle sucess


Halloween Last minute décor idea for those wizards and witches!

Quick and Easy Décor.

All you have to do is take your magic want, hover it over the DIY supplies, say the magic words” happy Halloween”, and within a few minutes of putting together a couple of craft items, your mini magic potion bottles are ready!!  Did you say something easy and whimsical, well this project is the spooktacular solution.  Get the kids involved and let them add their special charm to this must make project!

mini potion bottles




Amrita’s Roasted Beer Can Chicken


  1. 1/4 cup of extra virgin olive oil
  2. 1/4 cup minced garlic. I use Goya brand in the jar.
  3. 2 tablespoons of Cavender Green seasoning
  4. 2 tablespoons of chicken rub, I use szegeo
  5. 1 tablespoon of dried oregano, parsley flakes
  6. 2 tablespoons each of Hungarian paprika, ground cumin, cayenne pepper and black pepper
  7. 1 tablespoon of fine kosher salt or Himalayan salt
  8. 2-3 sprigs of fresh rosemary finely chopped
  9. 2 ( 12 oz.) cans of any light beer
  10. 1 3 1/2 -5 lb. of whole chicken
  11. 6 green onions chopped
  12. 5 green onions green parts removed

Directions to prepare the chicken:

Super simple and quick!

  1. Preheat over to 375 degrees.
  2. To create the rub, combine all the ingredients from 2-7 into a small mixing bowl stir well and set aside.
  3. Take on can of the beer and pour beer into the circular cavity of the ceramic holder, make sure to pour slowly and get it filled.  Pour the remaining beer into the holder.
  4. Rinse the chicken in cold water, get rid of the giblets and all those interesting loose parts in the cavity of the chicken.  Pat dry completely and then rub the chicken with the olive oil.
  5. Place the chicken over the circular cavity with the breast of the chicken facing you.  Using a sharp knife, gently cut slits just on each side of the chicken and tuck the tip of the wings under the slits.
  6. Take the rub, and spread all over the chicken. Take the chopped onions and gently pat them onto the seasoned chicken.
  7. Insert the 5 green onions into the top cavity of the chicken.
  8. Allow the chicken to cook for about 45 minutes, and then add 1/2 of the next can of beer over the chicken and in the ceramic bowl.  I prefer to pull the ceramic bowl out of the oven and do this. Continue to cook for another half and hour.  Reduce oven temperature to 350 degrees.
  9. Pour remaining beer into the ceramic bowl and over chicken, continue to cook for approximately half an hour ( cooking time will depend on your oven).  At this point I prefer to cover with foil, to keep moisture in.
  10. Remove chicken from oven, keeping it in the ceramic bowl  and allow to come to a rest for about 10-15 minutes before removing to carve.

Serve with roasted vegetables such as potatoes, onions, peppers, zucchini, and cherry tomatoes.